Nagpur Pani Puri Vendor Goes Viral with Unique Subscription Model, Offers Lifetime Supply for Rs 99,000

In a groundbreaking move that blends Indian street food with modern business trends, Vijay Mewalal Gupta, a pani puri vendor from Nagpur, has introduced a range of subscription-based offers for his loyal customers. The innovative approach to selling the beloved street food has taken social media by storm, with the most eye-catching deal offering a lifetime supply of pani puri for a one-time payment of Rs 99,000.

A Revolutionary Take on Street Food

Pani puri, a popular Indian snack known by various names such as golgappa, puchka, and phuchka depending on the region, is more than just a snack—it’s an integral part of Indian culture. From casual outings to grand wedding celebrations, this crispy treat filled with tangy, spicy water has a special place in the hearts of food lovers.

Recognizing the significance of pani puri to millions of customers across India, Vijay Gupta has revolutionized the way this street food is sold by introducing subscription models. His offers cater to a variety of budgets, starting from as low as Re 1 and going all the way up to Rs 99,000 for those who truly cannot get enough of their favorite snack.

The Subscription Offers

For those looking for a quick fix, the most economical option is the “Maha Kumbh” deal, priced at just Re 1. However, there’s a catch—customers who opt for this deal must be able to eat 40 pani puris in a single sitting. It’s a daring challenge, but it’s proving to be a hit for the daring and dedicated chaat enthusiasts.

On the more indulgent side, there’s a yearly subscription for Rs 5,000, offering Rs 10,000 worth of pani puri. For those truly committed to their love for the street food, Gupta’s ultimate offer is a lifetime supply of pani puri for a one-time payment of Rs 99,000. Two customers have already availed this offer, securing their endless supply of pani puris for life.

Additionally, Gupta has introduced special discounts targeted at women and girls, ensuring that his offers are inclusive and appealing to a broader audience.

Watch the video below :

#WATCH | Nagpur, Maharashtra | Panipuri vendor Vijay Mewalal Gupta says, "We have offers ranging from Re 1 to Rs 99,000 and from one-day to lifetime offers. The Re 1 offer is a Maha Kumbh offer for those who can eat 40 Panipuris in one sitting. Ladli Behen can get unlimited… pic.twitter.com/W0toElOIAP

— ANI (@ANI) February 14, 2025

The Business Behind the Offer

In a conversation with ANI, Gupta explained the rationale behind the unique pricing strategy: “We have offers ranging from Re 1 to Rs 99,000 and from one-day to lifetime offers. The Re 1 offer is a Maha Kumbh offer for those who can eat 40 pani puris in one sitting. Ladli Behen can get unlimited pani puris in one sitting for Rs 60… I want to free my customers from the inflation in the future… These discounts have helped me get famous and increased my business.”

Gupta’s business model seems to be paying off. Not only has it gone viral, but it has also led to a substantial increase in his customer base. His bold approach to pricing has captured the imagination of food lovers across social media platforms.

Social Media Reactions and Criticism

The viral video featuring Gupta and his offers has sparked a flurry of reactions online. Some users humorously pointed out the potential challenges of running a subscription-based food business, especially the logistics of dealing with GST invoices, e-invoicing, and e-way bills once the business scales up.

One user commented, “At 40 customers, he will have to issue GST invoices. After GST registration, point of taxation and revenue recognition will become a big headache for him. Let’s not even start on e-invoicing and e-way bills.”

Others highlighted the contrasting reactions to large corporations adopting subscription models versus small businesses doing the same. “Big businesses can adopt subscription models, but when small businesses do it, people are quick to file FIRs,” one user joked.

A New Era for Street Food Business

Despite the humorous reactions, Gupta’s subscription model represents a fresh approach to how small businesses can scale and thrive in a highly competitive market. By offering affordability and creativity, Gupta has found a way to keep his business relevant in a modern, subscription-driven economy.

With the success of his viral marketing campaign and the wide array of options available to pani puri lovers, Gupta’s street food stall is no longer just another local vendor—he’s becoming a brand with a loyal following, proving that innovation in the food industry can be as spicy as the pani in his puris.

Conclusion

Vijay Gupta’s unique subscription offer has disrupted the traditional street food business model, showing how even the most humble of foods can be marketed creatively. Whether it’s the Rs 1 challenge or the lifetime supply for Rs 99,000, Gupta’s pani puri business is creating a buzz—and not just in Nagpur. As the viral video continues to spread, it serves as a reminder that in today’s world, even the simplest of ideas can become big business with the right mix of innovation and boldness.

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Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of India Prime Times