Digital Marketing in India: VeRoMa Media Leads with Innovation and Empathy

In an era where digital landscapes shift faster than consumer preferences, India’s marketing industry is undergoing a profound transformation. With global digital ad spending projected to surpass USD 700 billion by 2026, Indian brands are racing to carve out their share of the pie. Amid this dynamic environment, a new wave of agencies is redefining how businesses connect with audiences, prioritizing agility, data-driven strategies, and authentic storytelling. At the forefront of this evolution is VeRoMa Media, a rising star in India’s digital marketing ecosystem, helmed by its visionary founder, Tapasya Shukla.

India’s digital marketing sector has seen explosive growth, fueled by a burgeoning internet user base, over 900 million in 2025, and the rapid adoption of AI-driven tools. According to industry reports, digital ad spend in India alone is expected to reach ₹50,000 crore by 2026, with 70% of brands leveraging AI for personalized campaigns. Yet, the challenge remains: how can brands, especially small and mid-sized enterprises, compete in a crowded digital space dominated by global giants? The answer lies in innovative, inclusive strategies that prioritize trust and measurable outcomes, a philosophy that VeRoMa Media embodies.

Meeting Tapasya Shukla: A Visionary in Action

The India Prime Times team recently had the privilege of meeting Tapasya Shukla, the Founder and CEO of VeRoMa Media, at the agency’s sleek Mumbai office. The visit offered a firsthand glimpse into her team’s high-energy, collaborative approach and the palpable passion driving their work. Over a candid conversation, Tapasya shared her insights on the future of digital marketing, emphasizing the need for empathy and adaptability in an industry often fixated on metrics alone. Her ability to blend strategic rigor with a human-centric approach left a lasting impression, underscoring why VeRoMa has quickly become a trusted partner for brands across sectors.

Tapasya’s journey into marketing is as unconventional as it is inspiring. Initially trained as a physiotherapist, she spent her early career crafting personalized care plans, honing skills in relationship-building and empathetic communication. These qualities became the bedrock of her transition into the corporate world, first in insurance, where she forged over 50 B2B and B2C partnerships, boosting client retention by 75% annually. Her knack for tailoring solutions to unique needs caught the attention of CareEdge Group, where, as Assistant Director of Sales & Marketing, she spearheaded campaigns that amplified brand recall by 40% within six months.

VeRoMa Media: Redefining Digital Success

In 2024, Tapasya took a bold leap, founding VeRoMa Media (formerly YouGrowW) with a mission to democratize digital marketing. “Every brand, whether a startup or a multinational, deserves a strategy that builds trust and drives results,” she told our team. This ethos has propelled VeRoMa to profitability within six months, securing over 30 retainer contracts across healthcare, fintech, and consumer goods. The agency’s success lies in its proprietary ADAPT framework, a five-pronged approach that integrates analytics, design thinking, automation, platform expertise, and continuous optimization. By leveraging AI-powered workflows, VeRoMa slashes campaign setup times by 60%, enabling brands to pivot swiftly in response to market shifts.

The agency’s campaigns are as emotionally resonant as they are data-driven. For a recent healthcare client, VeRoMa crafted a social media strategy that increased patient inquiries by 35% by focusing on authentic storytelling rather than aggressive sales tactics. Another campaign for a fintech startup used AI-enhanced targeting to generate high-quality leads, reducing cost-per-click by 20%. These results reflect a broader trend: 60% of Indian brands now prioritize integrated, ROI-focused strategies, according to a 2025 Digital Marketing Association report.

The Bigger Picture: India’s Digital Marketing Boom

India’s digital marketing landscape is a microcosm of global trends, amplified by the country’s unique demographics and tech adoption. With smartphone penetration nearing 80% and 5G networks expanding, brands have unprecedented opportunities to reach diverse audiences. However, challenges persist, rising ad costs, fragmented platforms, and consumer skepticism toward overt marketing. Agencies like VeRoMa are addressing these hurdles by embracing AI for personalization while adhering to ethical data practices, a priority Tapasya emphasized during our discussion. “Trust is non-negotiable,” she said. “In an age of data privacy concerns, brands must be transparent and purposeful.”

The industry is also witnessing a shift toward purpose-driven marketing. Consumers, particularly Gen Z and millennials, demand authenticity, with 75% favoring brands that align with their values, per a 2025 Nielsen study. VeRoMa’s campaigns reflect this, blending creative storytelling with measurable outcomes. Tapasya’s team uses live dashboards to track conversions and lifetime value, ensuring clients see tangible returns. This balance of creativity and accountability sets VeRoMa apart in a market crowded with generic solutions.

Tapasya’s Vision: Mentoring and Innovating

Looking ahead, Tapasya is committed to shaping the industry’s future. She plans to launch a mentorship program in 2026, nurturing young marketers through masterclasses and fellowships. “The next generation needs to think beyond algorithms,” she told India Prime Times. “Empathy and ethical practices will define tomorrow’s leaders.” VeRoMa is also developing proprietary AI tools to simplify data insights and creative ideation, making sophisticated marketing accessible to smaller brands. These tools aim to halve production cycles while preserving narrative authenticity, a game-changer for resource-strapped startups.

Tapasya’s advice to the industry resonates with timeless wisdom, reframed for the digital age: embrace change, prioritize results, and break conventions to innovate. “Markets evolve constantly,” she said, echoing principles reminiscent of iconic campaigns like Nike’s. “Don’t wait for perfection, launch, learn, and iterate.” Her ADAPT framework embodies this, encouraging brands to stay agile and consumer-centric.

A Call to Action for Brands

As India’s digital economy surges, the role of agencies like VeRoMa Media becomes ever more critical. The industry is at a crossroads, balancing technological advancements with the need for genuine connection. Tapasya Shukla’s leadership offers a blueprint: integrate cutting-edge tools with human insight, prioritize trust, and adapt relentlessly. For brands navigating this complex landscape, her message is clear: success lies in solving real problems for real people.

VeRoMa’s rise signals a broader shift in Indian marketing, a move toward inclusivity, innovation, and impact. As Tapasya told our team, “When you focus on adding value, growth follows naturally.” For businesses looking to thrive in 2025 and beyond, partnering with forward-thinking agencies like VeRoMa may be the key to unlocking their digital potential.