Hyderabad’s Beauty and Aesthetics Industry Sees a Shift Towards Science-Driven Care, Led by Homegrown Entrepreneurs

Hyderabad:
The beauty and wellness industry in India, particularly in urban centres like Hyderabad, is undergoing a noticeable transformation. Once dominated by conventional salon services, the sector is now increasingly shaped by science-backed aesthetics, professional training, and informed consumer choices. This shift reflects a broader trend where clients are no longer looking only for cosmetic enhancement, but for safe, transparent, and long-term solutions rooted in expertise. One of the names that has emerged prominently in this evolving landscape is Maaya’s – Salon, Aesthetic Studio & Academy, founded and led by Maya P. Kumar.

The India Prime Times editorial team recently visited Maaya’s flagship centre in Hyderabad to understand how such integrated beauty and aesthetic spaces are responding to changing market expectations. What stood out during our interaction was not just the scale of services offered, but the emphasis on education, hygiene protocols, and personalised consultation-an approach that is steadily redefining industry benchmarks.

An Industry Moving Beyond Surface-Level Beauty

India’s beauty and personal care market has seen rapid growth over the last decade, driven by rising disposable incomes, social media influence, and increased awareness about grooming and self-care. However, with growth has also come scrutiny. Consumers today are more cautious, asking questions about ingredients, procedures, and practitioner qualifications. This has created space for establishments that combine salon artistry with clinical aesthetics and structured learning.

Maaya’s positions itself at this intersection. What began in 2018 as a modest ladies’ salon has, over six years, evolved into a multi-service unisex facility that includes advanced skin and hair treatments, aesthetic procedures, nail and makeup studios, and a professional academy. According to industry observers, such models are becoming increasingly relevant, particularly in metros where demand for qualified aesthetic care is rising.

Conversations from the Ground

During our interaction with Maya P. Kumar, Founder and Creative Director of Maaya’s, the discussion largely revolved around how client expectations have changed. She spoke about a growing awareness among customers who now seek clarity on treatment processes rather than quick fixes. “People want to understand what is being done to their skin or hair and why,” she noted, adding that this has pushed professionals to continuously update their knowledge and skills.

Our team observed that consultations at Maaya’s are treated as a crucial step, with detailed assessments preceding any procedure. This approach reflects a broader shift within the industry towards accountability and informed consent-an area that regulators and professional bodies have increasingly emphasised.

Education as a Pillar of Growth

Another notable development within the beauty and aesthetics sector is the increasing importance of structured education. As advanced cosmetology and aesthetic treatments gain popularity, the demand for trained professionals has surged. This has led to the emergence of in-house academies that aim to bridge the gap between traditional beauty training and modern aesthetic science.

Maaya’s Academy is part of this movement. It offers training in cosmetology, hair science, skin science, and aesthetics, catering to aspiring professionals who seek formal credentials alongside hands-on experience. Industry experts suggest that such initiatives could play a key role in standardising practices and improving overall service quality.

Maya P. Kumar’s own academic background-spanning chemistry, education, and advanced cosmetology-mirrors this blending of science and skill that is becoming central to the sector. While personal journeys often inspire entrepreneurial ventures, the larger story here is about how educational depth is influencing business models in beauty and wellness.

Recognition and Industry Attention

In 2024, Maya P. Kumar received the “Best Hair Stylist Hyderabad” award at the Super Woman Awards organised by FSIA in Jaipur. While awards are not uncommon in the beauty industry, they often signal broader trends-recognition for professionals who combine technical expertise with consistent client outcomes.

From an industry standpoint, such recognition highlights a growing appreciation for problem-solving approaches in hair and skin care, rather than purely aesthetic outcomes. Clients, too, are increasingly valuing long-term results over temporary enhancements.

Hyderabad as a Growing Hub

Hyderabad’s emergence as a hub for technology, healthcare, and education has also influenced its beauty and wellness sector. The city’s diverse population, including students and professionals from across the country, has created demand for inclusive and varied services. Establishments that cater to men, women, and young adults under one roof are finding wider acceptance.

Maaya’s expansion into a comprehensive beauty and aesthetics destination in October 2024 aligns with this urban shift. Our visit reflected a clientele that spans age groups and professions, underscoring the city’s evolving relationship with wellness and self-care.

Looking Ahead

As India’s beauty and aesthetics industry continues to mature, the focus is likely to remain on ethical practices, continuous learning, and integration of science with creativity. Entrepreneurs and professionals who adapt to these expectations may well shape the next phase of growth.

From our interaction with Maya P. Kumar and observations at Maaya’s, it is evident that the conversation within the industry is changing-from glamour-centric narratives to discussions around trust, education, and sustainable results. For readers and consumers, this shift offers greater clarity and confidence in choosing services that align with both personal goals and professional standards.

The India Prime Times will continue to track such developments across sectors, bringing forward stories that reflect not just individual success, but the broader changes shaping India’s professional landscape.