Influencer’s “No Soul” Remark on Bengaluru Sparks Nationwide Debate Over Urban Identity and Cultural Sensitivity

Bengaluru, India – A controversial remark by social media influencer Apoorva Mukhija, widely known as The Rebel Kid on Instagram, has ignited a nationwide debate about urban identity, cultural sensitivity, and the responsibilities of digital personalities. Her blunt comments, which resurfaced following her appearance on Samay Raina’s show India’s Got Latent, have not only reignited an old controversy surrounding her views on Bengaluru but have also stirred intense discussions on social media regarding the soul of India’s Silicon Valley.

A Background of Controversy

Apoorva Mukhija, 23, first came into the limelight for her outspoken demeanor and candid opinions. Known for her unapologetic language, she has built a significant following on Instagram under the moniker “The Rebel Kid.” Recently, however, a video clip of her past remarks regarding Bengaluru has resurfaced, prompting widespread criticism. During an October 2024 conversation with fellow content creator Ayush Wadhwa, Mukhija shared that she had once lived in Bengaluru following her college years, where she was employed by Dell. Her candid recollections of life in the city have now come under intense scrutiny.

In the clip, Mukhija lamented her experience in Bengaluru, stating, “I hated, hated living in that city. I one hundred percent, truly, truly believe that that city has no soul.” She further criticized the city’s work culture by contrasting it with Mumbai’s more vibrant and creative environment. “Bangalore mein har kisi ko dhanda banana hai… everyone is working 14 hours in a startup, or they are doing a typical 9-to-5,” she remarked, underscoring her disillusionment with what she perceives as a culture devoid of creative spirit.

The Resurfacing of Past Comments

Mukhija’s controversial comments did not originate from her recent appearance on India’s Got Latent. Instead, they have been part of her long-standing online persona. The resurfaced video, circulating widely on platforms like Twitter and Instagram, shows her venting about Bengaluru’s work-centric culture and the challenges she faced as someone who could not speak Kannada. “Autowallah tumse baat nahi kar raha kyunki tumhe Kannada nahi aati. Brother, I’ll pay you, why are you not talking to me?” she exclaimed, a statement that has since amplified the debate over linguistic and cultural inclusivity in urban India.

Her candidness, while resonating with some who share her frustrations about the city’s rigorous work environment, has been met with significant backlash from those who feel her comments are dismissive of Bengaluru’s diverse culture and history. Critics argue that such statements oversimplify the complex socio-economic and cultural fabric of one of India’s most dynamic cities.

Watch the video below :

Rebel Kid aka Apoorva Mukhija, said in her vlog that she hates Kannada people and Bengaluru because of their language & said they don't have soul also. However, no Kannadigas will boycott her or say anything to her because she is their favorite influencer 🤡 pic.twitter.com/yuJK47JaLU

— Voice of Hindus (@Warlock_Shubh) February 12, 2025

Social Media Reactions: A Divided Audience

The controversy has led to a flurry of responses on social media. Many users have taken to Twitter and Facebook to express their dismay and disappointment over Mukhija’s remarks. One long-time Bengaluru resident, Ankit Uttam, tweeted, “Bengaluru has no soul? Seriously? I lived in that city for 4 years, and it is one of the nicest cities with the nicest people.” Such responses underscore a collective sense of pride among Bengaluru’s residents, who believe the city is a melting pot of cultures, innovation, and vibrant traditions.

On the flip side, a segment of the online community has expressed support for her candid observations, particularly regarding the local auto drivers and the challenges of linguistic barriers. One commenter noted, “I don’t agree with everything she says, but the frustration with auto drivers in Bengaluru is real. It’s a reminder of the daily struggles many face.” This polarization reflects the broader societal debate about the balance between individual experiences and the collective identity of a city.

The Broader Cultural and Linguistic Debate

Beyond the immediate backlash, Mukhija’s comments have reignited discussions about the role of language and cultural identity in modern urban India. Bengaluru, often celebrated as the “Silicon Valley of India,” is known for its cosmopolitan nature and a rich tapestry of cultural influences. However, the controversy has exposed underlying tensions regarding regional languages and the expectations of inclusivity. Critics argue that dismissive comments about Bengaluru not only undermine the city’s reputation but also perpetuate stereotypes about its residents and their way of life.

The incident has also prompted a broader reflection on how digital influencers shape public discourse. In an era where influencers wield significant power over public opinion, their words are scrutinized not only for their content but also for their impact on community sentiments. Mukhija’s comments, though personal in nature, have become a lightning rod for discussions on urban identity, regional pride, and the evolving dynamics of Indian culture in a globalized world.

Accountability and the Role of Influencers

As the debate intensifies, experts in media and digital communications stress the importance of accountability among influencers. With millions of followers, personalities like Apoorva Mukhija have a profound influence on public perception. Media analyst Dr. Neha Verma from the Indian Institute of Media Studies commented, “Influencers must recognize that their opinions can have far-reaching implications. While freedom of speech is fundamental, it comes with the responsibility to foster respectful and informed dialogue, especially on sensitive cultural issues.”

This incident is a reminder that, in the digital age, personal opinions can quickly evolve into public controversies with lasting repercussions. The balance between authenticity and sensitivity is delicate, and influencers must navigate it with care to avoid alienating or offending diverse audiences.

Bengaluru’s Resilience Amid Criticism

Amid the uproar, Bengaluru’s image as a vibrant, innovative, and culturally rich city remains unshaken. Residents and local leaders have rallied to defend the city’s legacy, emphasizing that Bengaluru’s charm lies in its blend of tradition and modernity. Community spokesperson Meera Raghavan noted, “Bengaluru is more than just a tech hub. It’s a city with a deep-rooted cultural heritage, bustling local markets, art festivals, and a resilient spirit. One person’s negative experience does not define the soul of our city.”

Local business owners and cultural activists have also joined the conversation, using the controversy as an opportunity to highlight Bengaluru’s ongoing efforts to balance rapid modernization with cultural preservation. They point to numerous initiatives aimed at promoting local arts, supporting indigenous languages, and creating community spaces that celebrate the city’s unique identity.

What This Means for India’s Digital Landscape

The controversy surrounding Mukhija’s remarks is emblematic of the broader challenges faced by India’s digital landscape. As social media becomes the primary platform for public discourse, the intersection of personal opinion and public sentiment grows ever more complex. Digital platforms are not only spaces for free expression but also arenas where regional identities and cultural narratives are contested and redefined.

This incident underscores the need for a more nuanced conversation about the role of influencers in shaping cultural narratives. It highlights the importance of contextual understanding and the recognition that individual experiences, while valid, must be communicated with an awareness of their broader social implications.

Concluding Thoughts

Apoorva Mukhija’s unfiltered remarks about Bengaluru have sparked a multifaceted debate that transcends simple likes and dislikes. The controversy delves deep into issues of cultural identity, linguistic inclusivity, and the responsibilities inherent in wielding significant digital influence. As Bengaluru’s residents, media experts, and the broader online community continue to debate, one thing is clear: in today’s interconnected world, every word matters.

The fallout from this incident serves as a potent reminder for influencers and public figures alike to tread carefully when expressing personal views on sensitive cultural topics. For Bengaluru, the resilience and pride of its people remain intact, reinforcing the city’s enduring legacy as a vibrant and soulful urban center. Meanwhile, the broader discourse on digital accountability and cultural sensitivity is poised to shape future conversations in an increasingly diverse and dynamic society.

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Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of India Prime Times.